Coastal Royal Branding
Coastal Royal is a clothing company which sells active leisure menswear. They were looking to expand their business and therefore they needed a new logo. They wanted a maritime image and cursive lettering. The target costumer would be men ages around 18-35 Style will probably be casual beach fishing vibe, likes fishing, but can wear the shirt at a bar. Sits on the Beach and smokes a big cigar.Hangs out with the guys a lot.Has a lot of pocket tees.
After completing the research within competitors and overall meanswear clothing markets, I chose to go for the beautiful Marlin fish shape and we composed the name of your company within it. We found that this Amatic Bold type fits the whole look the best. It has this contemporary but still rough look.