Bent is young furniture company, which was looking for expanding their business. Initially it was just a new logo design, but after the first meeting it was clear that more in depth analysis was needed. We went through re branding process to figure out in which direction the company should be heading. After completing the branding, we moved on to the logo design. At this stage we knew that the logo must have a fresh energetic look, but also something that would reflect the specific type of furniture they were doing – which are structures made of bent metal sheets. The result was a word mark logo of BENT in capitals and we separated N letter in word by making it italic style, which would mimic the meaning of the word itself – “bent”. Also, letter N was resembling one of the pieces of furniture, that the company was selling that was another reason why it got slightly separated from the others.
The second stage of the branding process was the creation of furniture booklet, because this was one of the most important marketing tools for this company. This booklet both in digital and print formats, would showcase what pieces of furniture the company is selling to the existing and potential clients.
We created the strong marketing foundation for BENT furniture company which they can use for growing their business. We hope that this successful cooperation would lead into more interesting projects with this company in the future.